Why Malayalam film industry needs a structural reset to thrive both artistically and commercially
While Malayalam films are being celebrated, producers bemoan that critical adulation and social media love are not translating into money. The industry needs a structural reset to thrive both artistically and commercially Nidheesh MK (THE ECONOMIC TIMES; February 23, 2025) Every one loves Malayalam cinema. Just ask them. Critics gush. Film festivals swoon. North Indian