A Brief History of ShopUp: From Facebook Commerce Facilitator to Cross-Regional B2B Powerhouse
When ShopUp launched in 2016, it identified a specific niche: helping small businesses selling through Facebook—known as f-commerce entrepreneurs—overcome fundamental operational challenges. The startup provided tools that automated order management, streamlined promotion, and facilitated delivery for these merchants, all through clever integration with Facebook Messenger. For these early customers, ShopUp’s solution was comprehensive. It allowed