March 8–9, 2025 | Official SXSW Media Hub
The Lively Grit Daily House returns to SXSW 2025 as an official media hub, offering an immersive, high-impact space for industry leaders, creators, and innovators to engage in real conversations about the future of media, technology, and creativity. Taking place March 8–9, this exclusive speakeasy-style venue will host a curated lineup of discussions, live experiences, and networking opportunities — all centered around one defining truth: “It’s Not Like It Was.”
From AI’s disruption of creative industries to the shifting ways audiences engage with content, this year’s programming challenges old frameworks and explores the emerging forces shaping business, entertainment, and innovation.
Why “It’s Not Like It Was”?
The landscape of technology, media, and business has fundamentally shifted, and industries are still catching up. This year’s theme highlights the most pressing transformations:
- Technology has upended everything.
- Audience behavior is unpredictable.
- Creativity and media are evolving rapidly.
- Work, business, and innovation have been rewritten.
This year, The Lively Grit Daily House will bring together leading voices in AI, media, and creative industries to examine these shifts and discuss what’s coming next.
A Different Kind of SXSW Experience
With hundreds of panels, activations, and networking events competing for attention, The Lively Grit Daily House offers a deliberately intimate and high-value alternative designed for deeper engagement.
- Private house setting for more focused conversations, a curated audience, and real connections beyond surface-level networking.
- Speakeasy-style venue that feels exclusive, inviting, and conversation-driven, not just another corporate activation.
- Designed for storytelling and content creation, with live podcasts, interactive experiences, and sessions built to generate real insights, not just soundbites.
- Casual, social, and high-impact sessions that include brunches, live football (soccer) screenings, and open lounges.
It all comes together to create an environment where deals, ideas, and partnerships happen naturally.
Programming Highlights
Over two days, The Lively Grit Daily House will feature keynotes, roundtables, and interactive demos led by industry leaders from media, technology, and entertainment. Featured sessions include:
Live Virtual Production Scout Demo (Presented by Dell & Orbital Studios) — A hands-on demonstration of cutting-edge virtual production tools, showing how teams can pre-visualize scenes, refine compositions, and make real-time creative decisions before ever stepping on set.
Visionary Roundtable: “It’s Not Like It Was – Virtual Production, AI & The Future of Creative Storytelling” (Presented by Dell) – A panel featuring leaders from Orbital Studios, Narwhal Studios, and Mod Tech Labs discussing how AI, real-time collaboration, and new technologies are reshaping content creation for film, advertising, and branded media.
Keynote: “GenAI in Media – Unpacking US Attitudes” (Presented by YouGov) – A data-driven discussion on how consumers perceive AI in media, exploring trust, adoption, and resistance.
Beyond Automation – The Rise of Human-AI Robotics (Presented by Enchanted Tools) – A session examining how AI-powered robotics are shifting human interaction, automation, and the future of work.
Additional panels and discussions will explore AI-driven creativity, media disruption, audience behavior, and the evolving role of brands in an era of rapid change.
Why This Event Matters
The Lively Grit Daily House is more than just another SXSW activation, it is a space designed for insightful conversations, meaningful professional connections, and high-level networking in a setting that fosters real engagement.
- No staged corporate keynotes — just real, candid discussions.
- No transactional networking — just organic, high-impact connections.
- No passive attendees — just engaged industry leaders shaping what’s next.
The way we create, consume, and connect isn’t like it was — and this event is designed for those who are driving the next chapter.
Attendance & Registration
This is an invitation-based event with limited capacity to ensure the highest level of engagement and networking opportunities. You can join us by heading over to Eventbrite and using promo code Audience101 to register.
For media inquiries, partnership opportunities, or additional information, please contact [email protected].
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.