Dow will also unveil inspiring prototypes under the theme ‘From Shower to Sensational’, designed to elevate everyday routines into indulgent self-care experiences. Complementing this is the launch of the “ProtecTress 2.0 program”, focusing on effective hair heat protection options.
Dow is set to debut a broader beauty portfolio and its first low-carbon silicone elastomer blends under the Decarbia platform.
Highlights include the ‘From Shower to Sensational’ kit, ProtecTress 2.0 heat protection program, and new polymers for hair, skin, and colour cosmetics.
These innovations offer high performance, sustainability, and verified low-carbon impact.
“Today’s brand owners are eager to ride the wave of trends and go viral – but they also care deeply about the longevity of their established product ranges through continually enhanced performance, just as we do. Consumers demand long-lasting results, whether they’re trying out a new product or reaching for a trusted favorite. That is what helps them feel confident throughout the day”, said Jennifer Marques, Global Strategic Marketing Leader at Dow Personal Care. “We approach every launch through multiple lenses to ensure we offer the most effective and versatile ingredients. Our scientific know-how, performance testing capabilities, and regulatory expertise aren’t just appreciated—they’re relied on by our customers who know they can create products that truly resonate with consumers”, adds Marques.
It goes hand in hand with industry evolution, which increasingly recognizes the opportunity to do more for our people and the planet with high-performing products that can make a meaningful difference. In line with this, Dow is introducing its four first low-carbon DOWSIL Silicone Elastomers Blends, as part of Dow’s Decarbia portfolio of reduced carbon materials. These carbon-neutral ingredients are a result of Dow’s decarbonization of its silicon metal feedstocks. With a fully integrated supply chain. Dow optimizes every step from raw materials to finished products. Each is backed by verified carbon compensation certification, supported by third party Environmental Product Declarations (EPDs) and certified Life Cycle Analyses (LCAs)
Dow’s new featured trade products and programs include:
- From Shower to Sensational formulation kit: Composed of 12 thoughtfully crafted formulas powered by innovative ingredients like silicone elastomers, gum blends, organic skin-conditioning polymers, a bio-based SPF booster, and upcycled rice husk silica, this kit is designed to transform everyday routines into a refreshing and inspiring beauty experience.
- DEXCARE CD-2 Polymer: A low viscosity, dual cationic dextran used as a conditioning agent and deposition aid for silicones and natural oils. It enhances formulations’ conditioning power with a bio-fermented polymer, improving dry and wet combing. Supplied in an easy-to-use liquid format, it is non-GMO, biodegradable, and contains over 80% bio-based content.
- ACUDYNE 2000 Polymer: A low viscosity, water soluble emulsion that is easy to handle and readily disperses in water. This hair styling polymer allows hair product formulators to achieve long lasting style control with high levels of hold, excellent humidity resistance and no flaking.
- ACULYN F1 Polymer: A rheology modifier for cleansing formulations offering clear transparency and good suspension across a pH range of 3 to 11. Efficient in sulfate-free surfactant systems, it can suspend both beads and bubbles and supports softer preservatives. Cold processable, it ensures smooth flow and clarity in shampoos, facial, and body cleansers.
- DOWSIL MQ-1610 ID Resin and DOWSIL MQ-1650 ID Resin: Two film formers for color cosmetics and sun care applications, offering long wear with good sebum and water repellency. Supplied as a liquid, they support easy formulation and feature a broad compatibility with most cosmetic ingredients, including sunscreen actives.
- ProtecTress 2.0: A hair heat protection program that highlights Dow’s hair care ingredients, tested for their effectiveness in preventing heat damage and breakage and using most recent test methods.
“The team is eager to engage with the beauty care industry and demonstrate how our forward-looking products can support consumer-driven formulations”, commented Jennifer Marques, Global Strategic Marketing Leader at Dow Personal Care.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)