Box Office India Trade Network
HOUSEFULL 5 scored a good opening day as it collected 22 crore nett with strong collections in practically all the circuits. The film came up well in current although the advances suggested a lower opening. The opening is comfortably the highest for the franchise and its the first time that the franchise has gone over 20 crore nett. However, the franchise value is also much higher today than when the last film was released. Rajasthan looks best followed by Delhi/UP.
The film has done well to get to this mark but when a franchise film gives an initial push, it also has the expectations from the previous parts. Here, HOUSEFULL 5 is a genuine sequel/series film and not like a KESARI where a lesser number still is okay as that sequel factor is an after thought and the film has not been made as a sequel. Eventually the film has to go higher or similar to the last film and time will tell if the initial is good enough for that.
The relief is that the film has got over 20 crore which looked a best case scenario on Thursday night and its about the film going on from here. Its a holiday weekend with Eid falling on Saturday though it will be limited help on Saturday as Saturday normally grows well anyway. Here, it should be a bit more than normal.
The HOUSEFULL series has always done well post the initial and it remains to be seen if the same happens here and if it does, it will be a sure shot winner. The difference here is the film is more for the youth than families as per the reports but first day has seen very good collections in a state like Gujarat. So, maybe it could be fine with families also. The collections in Gujarat are pretty similar to CHHAAVA which opened best this year in that circuit.
Overall, its a good start and the weekend should also be strong but its all going to be about that crucial Monday and a hold which allows it to run for a few weeks.
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HOUSEFULL 5 had the third highest opening day of 2024 as it collected 22 crore nett behind CHHAAVA and SIKANDAR. The film also picked up the highest opening day of the franchise beating the 17 crore nett of HOUSEFULL 4. It is third film to go over 20 crore nett this year and with almost half the year gone, there is no 30 crore nett plus film as yet.
The film has collected better than SIKANDAR in some circuits which was aided by a Sunday release though the franchise factor for HOUSEFULL 5 will compensate for that. The top ten opening days are listed below but most of these films have what would be at best called manufactured box office. But its all to different extents, some are very minimal while others have done much more but the fact remains it is there in almost every film. In the list below there are only two films which are totally clean which have zero feeding and zero aid via deals from makers.
This is embedded in the industry now and various strategies are being used and will continue to happen and nothing can really be done as mainly its to give a better perception to the film as expectations are struggling to be met. Third party agencies, which actually get people sitting on seats, has made it easier as it does not go through the exhibition sector. Hence, there is less noise of feeding and with seats occupied it looks normal.
There are blockbusters, hits, average and flop films which have indulged in this and the only way it will stop is when film actually start to do better as nobody really wants to waste money. However, they have no choice as its a circles as when one does the other also has to do
1. Chhaava – 29,58,00,000
2. Sikandar – 24,73,00,000
3. Housefull 5 – 22,00,00,000 apprx
4. Raid 2 – 18,84,00,000
5. Sky Force – 12,91,00,000
6. Jaat – 8,83,00,000
7. Kesari 2 – 7,42,00,000
8. Bhool Chuk Maaf – 6,81,00,000
9. Deva – 5,50,00,000
10. The Diplomat – 3,82,00,000