Box Office India Trade Network
SITAARE ZAMEEN PAR made good ground post the late afternoon shows to get into double digits as it picked up around 10.50 crore nett which is a decent number. The number could have been called good if would not have been an Aamir Khan starrer. The film is also a sequel to the 2007 film TAARE ZAMEEN PAR but that film will hardly hold much value to today. It can be seen with the initial results of this film as only 10 crore nett has come for an Aamir Khan film and that too with a strong pick up.
It is a solid number for the content as it gives a chance for success and the potential to grow over the weekend which it will no doubt. The biggest plus is the film has very limited expectations today as a similar type of film, LAAL SINGH CHADDHA, made on a larger scale but in the same zone did not work at all. If this had released three years back instead of LAAL SINGH CHADDHA, then expectations would have been much higher and this 10 crore nett plus number would have been seen as very poor. Now the industry has generally settled with lower expectations when a film is not likely to reach the mass audience.
The comparables for the film are probably OMG 2 and KESARI CHAPTER 2 as post pandemic, they have a similar audience profile generally catering to the gentry audience. Not only that those two films are also franchise films but also had a star like Akshay Kumar whereas here its Aamir Khan. The difference being that Akshay Kumar has so many releases in a year while Aamir Khan has come after many years. It shows the struggle that the stars have when content has limited reach as pre pandemic, these films would have opened much better.
SITAARE ZAMEEN PAR has set itself up for a good Saturday and Sunday which should ensure a good weekend for the film but it will be about the collections of the film post the weekend and what it can do in the weekdays and after. The film has fared best in the NCR region as the film probably has that region flavour.
The film collected around $750k in Overseas which could have been better as Aamir Khan has huge value in international markets. Being a gentry film, it should not be hit as hard as India but a market like USA has come out with surprising low collections. It should pick up in Overseas as well. Again, the Aamir Khan name there should have worked better.
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SITAARE ZAMEEN PAR has seen an excellent Saturday in the range of 20 crore nett which means almost a doubling up of collections. This sort of growth at these levels has not been seen post pandemic as the positive reports and probably the goodwill factor of Aamir Khan comes into play with the multiplex crowd. The growth is also there in mass circuits and its pretty good numbers also though ratio remains less.
The film is a sureshot success and the advances are super strong for a Sunday as the family crowds in big centers come in numbers. The growth for Sunday is also looking huge at the moment but there is the drop off in evening and night shows to come. Yet, Sunday is sure to be good. The collections in two days are around 30 crore nett and it could be a 55 crore nett weekend, after which its all about the weekdays.
The film has also bought a lot of optimism within the film industry as the film brings in this 20 crore nett number by targeting mainly the gentry crowd. It just gives hope that numbers can still come even if films hold less appeal for the Hindi circuits as the industry really struggles to cater to the mass belts due to lack of talent for that job in terms of writers and directors. But obviously one film is not going to change the scenario. It will need more films of this zone to get results. The overseas numbers also saw a good uptick as the film stands at around $2 million in two days though USA can do better being an Aamir Khan film, that too for the gentry crowd.
The two day numbers of SITAARE ZAMEEN PAR are as follows.
Friday – 10,50,00,000 apprx
Saturday – 20,00,00,000 apprx
TOTAL – 30,50,00,000 apprx