The world is constantly evolving and the beauty industry is no exception. A thing that is more exciting and progressive in the line of trends we’re seeing today is the rise of gender-neutral beauty. Gone are the days when beauty products were strictly categorized for a specific gender. Now, the focus is on inclusivity, self-expression, and breaking down the barriers of traditional beauty norms. Here’s why gender-neutral makeup and skincare are making waves and how you can embrace this trend.
Breaking Traditional Beauty Norms
In the early days, beauty products were marketed in a gendered manner, with distinct packaging that included color, scents, and formulations for men and women. However, this binary approach is currently being challenged by a new wave of beauty brands and consumers who believe that beauty is for everyone, irrespective of gender. The idea is quite simple: Beauty products should cater to individual needs and preferences, not conform to societal expectations.
The Rise of Gender-Neutral Products
Several beauty brands are leading the charge in creating gender-neutral products. These products are designed to be versatile and suitable for all skin types and tones. Here are some key aspects that define gender-neutral beauty products:
- Inclusive Formulations: Products that address common skin concerns like hydration, acne, and aging, without being tailored to a specific gender. Both men and women face issues with their skin and need solutions.
- Minimalistic Packaging: Simple and elegant packaging that appeals to everyone, avoiding stereotypical colors or designs. By making the packaging gender-neutral, the reach of the product almost doubles up.
- Universal Scents: Fragrances that are fresh and neutral, steering clear of overly floral or musky scents traditionally associated with specific genders. And also men and women don’t get embarrassed when picking up scents that were meant for the other gender cause everything’s become neutral and doesn’t seem to look odd.
Top Gender-Neutral Beauty Brands
- Fenty Beauty: Rihanna’s brand has been a trailblazer in promoting inclusivity with its extensive range of shades that cater to all skin tones.
- Glossier: Known for its minimalist approach, Glossier offers products that focus on enhancing natural beauty and can be used by anyone.
- Milk Makeup: Emphasizing self-expression, Milk Makeup creates products that are fun, versatile, and suitable for all.
How to Embrace Gender-Neutral Beauty
- Focus on Skincare Needs: Choose products based on your skin type and concerns rather than marketing labels. Look for ingredients that address your specific needs, whether it’s hydration, acne control, or anti-aging.
- Experiment with Makeup: Makeup is a form of self-expression. Don’t be afraid to experiment with different looks, regardless of societal norms. Bold eyeshadows, neutral lip balms, and highlighters can be enjoyed by everyone. I really love how brands have approached male influencers to promote new launches and man it’s so cool that we even get to learn much cooler hacks from them.
- Support Inclusive Brands: Seek out and support brands that promote gender neutrality and inclusivity. Your purchasing decisions can help drive the industry towards more inclusive practices.
- Normalize Conversations: Talk about your beauty routine and products with friends and family, regardless of their gender. Normalizing these conversations helps break down gender barriers. It’s not wrong to discuss skincare or makeup in a mixed-gender group.
The Impact of Gender-Neutral Beauty
Moving towards gender-neutral beauty is not just a trend, but a shift towards a more inclusive and accepting society. We’re moving away from rigid gender rules and allowing individuals to express themselves freely by embracing products that can be used by everyone. This is what we call inclusivity which fosters a sense of belonging and empowerment, encouraging everyone to feel confident in their skin.
The rise of gender-neutral beauty is an uplifting change in the industry, and it’s here to stay. By breaking down traditional beauty standards, we’re paving the way for a more inclusive and diverse world. So go ahead, explore, experiment, and embrace the beauty that knows no boundaries.
This blog post is part of ‘Blogaberry Dazzle’
hosted by Cindy D’Silva and Noor Anand Chawla
in collaboration with Dr. Preeti Chauhan.