Arunachal Pradesh Govt & Miss India Org unveil Rise & Shine calendar

The Department of Tourism of the Government of Arunachal Pradesh and the Miss India Organization of Times Group collaborated to launch the calendar Rise and Shine in Arunachal Pradesh. This breathtaking calendar pays tribute to the natural beauty and cultural heritage of India’s first dawn-lit state. The event was held at Dorjee Khandu State Convention Center in Itanagar.

In his keynote address, Shri Pasang Dorjee Sona – Hon’ble Minister of Tourism, highlighted the importance of such collaborations in promoting tourism, saying, “Through this collaboration with Times Group and Miss India Organization, we proudly showcase the wonders of our state to the world. This calendar celebrates Arunachal Pradesh’s natural splendour and these remarkable women. It is an invitation to experience the warmth of our people, the richness of our traditions, and the magic of our landscapes. We welcome travellers to explore Arunachal Pradesh – where every journey is a memory waiting to be made.”

As a part of the event, a specially curated audio-visual presentation was unveiled, offering an immersive view of Arunachal PRadesh’s cultural and natural wealth. The stunning visuals were met with admiration, setting the tone for the evening’s cultural performance. This included a dance showcase representing the state’s rich traditions, featuring performances by Femina Miss India winners, including Nandini Gupta (Femina Miss India World 2023), Nikita Porwal (Femina Miss India World 2024), Aayushi Dholakia (Femina Miss India 2024- 2nd Runner-up) and Tadu Lunia (Femina Miss India Arunachal Pradesh 2024) and Guest of Honour Neha Dhupia.

Addressing the congregation at the calendar launch, the Hon’ble Governor of Arunachal Pradesh, Lt Gen Kaiwalya Trivikram Parnaik, PVSM, UYSM, YSM, said, “I extend my warm greetings to all participants in this launching of the ‘Rise and Shine’ calendar 2025. I am confident that this tourism and travel initiative will go a long way in reflecting the true cultural diversity of Arunachal Pradesh and harnessing the tourism potential of the State.  I commend our Hon’ble Minister Shri PD Sona, officers and officials of the State Tourism Department and Miss India Organization, Times Group for this joint venture. Through this collaboration with Times Group and Miss India Organization, we proudly showcase the wonders of our State to the world. This calendar celebrates Arunachal Pradesh’s natural splendour and these remarkable women. It is an invitation to experience the warmth of our people, the richness of our traditions, and the magic of our landscapes. We welcome travellers to explore Arunachal Pradesh, where every journey is a memory waiting to be made.”

Hon’ble Governor of Arunachal Pradesh Lt Gen Kaiwalya Trivikram Parnaik, PVSM, UYSM, YSM, the Hon’ble Deputy Speaker, Shri Kardo Nyigyor, the Hon’ble Minister for Tourism, Shri Pasang Dorjee Sona, the evening’s Guest of Honour, Neha Dhupia and other esteemed dignitaries, came together to launch the calendar. The show was hosted by Zinia Fernandes.

Towards the end of last year, the members of the Miss India Organization, along with the Femina Miss India winners, embarked on an extraordinary journey across various cities of Arunachal Pradesh to capture the state’s unparalleled beauty through a spectacular calendar and content shoot. Over two weeks, the team explored and shot at five breathtaking locations—Namsai, Mechukha, Tawang, Ziro, and Anini—showcasing the region’s diverse landscapes and rich cultural heritage.

Speaking of the partnership, Mr Rohit Gopakumar, Director – Worldwide Media and CEO – ZENL and Times Digital Network, said, “The Times Group has been working closely with the Government of Arunachal Pradesh to partner and collaborate on promoting the state’s offering to the larger Indian Audience. We are proud to kick off this collaboration with the Department of Tourism, Government of Arunachal Pradesh, in conceptualising and producing a beautiful calendar which marries the power of femininity through the Femina Miss India and the scenic Natural beauty of the state to create a magnificent masterpiece, the ‘Rise and Shine’ calendar of 2025 for Arunachal Pradesh. It points to the state’s unparalleled beauty, where nature has blessed the state of Arunachal Pradesh with attractive gems for tourists, such as rolling hills, glimmering lakes, and waterfalls under the clear blue sky and crisp Himalayan air. It is a commitment to spotlighting our country’s unexplored treasure like Arunachal Pradesh, its rich diversity, boundless dreams, and the indomitable spirit of its people.”  

Beyond the stunning calendar visuals, this collaboration also resulted in the filming of captivating content (videos and still images) featuring stunning landscapes, topography, heritage, and culture, among other aspects of the state, to promote the prospect of its tourism and build positive optics and interest.  The content will be promoted and amplified across the digital properties of Femina Miss India, the Worldwide Media group network and Arunachal Pradesh Tourism.