From PLT to Twitter X: Business Branding Decisions That Backfired
A bold rebrand can breathe new life into a business, helping it stay relevant in a fast-changing market. But when done poorly, it can do quite the opposite, drawing criticism, confusing customers, and in some cases, damaging brand loyalty built over decades. Here, insolvency practitioners Liquidation Centre look at some of the most talked-about rebrands that left
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