Overview
- Royal Enfield launches New Concious collection on the auspicious occasion of World Environment Day 2025.
- Made from recycled cotton, Himalayan grass (HimGra), and natural dyes, each garment is a nod to environmental responsibility and ethical craftsmanship.
- Sustainability blending with affordability – fashion starting at ₹1,600, reflecting the brand’s ‘Ride Green. Ride Pure.’ philosophy and commitment to giving back to nature.
- Earthy tones like beige (tea leaves), green (pomegranate), and mauve (acacia catechu) offer riders nature-inspired style without synthetic chemicals.
Introduction: A New Chapter in Responsible Riding
In a bold and thoughtful move that merges rugged style with environmental consciousness, Royal Enfield has launched its Conscious Collection—a sustainable apparel line born from its larger Green Pursuit initiative. With this collection, the legendary motorcycle brand isn’t just redefining how we ride, but also how we dress while doing it—anchored in intention, purpose, and a deep respect for nature.
This isn’t just a fashion statement—it’s a lifestyle shift. Designed with earthy tones, natural dyes, and materials like Himalayan grass and recycled cotton, the Conscious Collection takes the brand’s “Ride Pure” philosophy and gives it a whole new dimension.
Nature-Inspired, Earth-Friendly: What Makes It ‘Conscious’?
Every thread in this new apparel line tells a story. It’s not just about what it looks like—it’s about what it’s made of, how it was made, and how it can be reused. Royal Enfield is clearly steering toward a more responsible future, not just in motorcycling but in the lifestyle that surrounds it.
Here’s what makes this collection so unique:
| Feature | Details |
|---|---|
| Materials | Recycled cotton, recycled polyester, Himalayan grass (HimGra), organic dyes |
| Natural Dye Sources | Tea leaves, pomegranate rind, acacia catechu, natural bio |
| Sustainable Fabric Types | 30% cotton + 70% recycled cotton jersey 60% recycled cotton + 40% poly pique knit 22% HimGra + 78% cotton woven fabric |
| Color Palette | Beige, green, off-white, mauve |
| Starting Price | ₹1,600 |
| Eco-Packaging | Multi-use travel pouches & essential holders from organic materials |
From labels and tags to multi-use packaging, Royal Enfield is treating sustainability as a complete design language—not an afterthought.
“Crafted with Care, Worn with Purpose”
At the heart of this collection lies HimGra, an innovative fibre made from perennial Himalayan grass. Unlike hemp or bamboo, HimGra requires zero cultivation, no water, and boasts a near-zero carbon footprint. It’s not just eco-friendly—it’s revolutionary. The result? A breathable, stylish, and earth-conscious fabric that feels as good as it looks.
The recycled cotton and polyester used in the line are derived from pre-consumer waste, discarded fibres, and even plastic bottles. Considering that India produces over 9.3 million tonnes of plastic waste each year, this initiative shows that fashion can—and should—be part of the solution.
Leadership with Vision
Speaking about the launch, Yadvinder Singh Guleria, Chief Commercial Officer of Royal Enfield, noted:
“The Green Pursuit is about giving back to the environment while continuing our pursuit of Pure Motorcycling. The Conscious Collection embraces intentional, purpose-driven craftsmanship. It’s a small but meaningful step toward giving back to the Earth.”
This statement doesn’t just signal a shift in material sourcing. It underscores a cultural shift within Royal Enfield—one that invites its community of riders to walk the talk of environmental responsibility.
Conclusion: Riding into a Greener Tomorrow
The Conscious Collection isn’t just about apparel. It’s a philosophy stitched into fabric, a commitment to planet-first values without compromising on Royal Enfield’s iconic rugged style. As riders, we often talk about freedom, adventure, and connection with the road. Now, Royal Enfield is inviting us to also connect with nature in a more mindful, meaningful way.
Whether you’re planning your next mountain ride or your daily city commute, this collection lets you express your passion for motorcycling with purpose. So go ahead—ride pure, and now, wear pure too.