An interview with Priya Saini, an Account Manager – PR & Client Servicing at Veritas Reputation PR Pvt Ltd
In an insightful interview with Priya Saini, an accomplished Account Manager specializing in PR and Client Servicing at Veritas Reputation PR Pvt Ltd, we delve into the dynamic world of public relations.
Priya shares her experiences navigating client relationships, crafting compelling narratives, and the evolving landscape of media. Her expertise sheds light on the critical role of effective communication in building and maintaining brand reputation.
Tell us a little about yourself
Priya Saini: My journey into the world of media began with a deep curiosity about storytelling and public narratives.
I hold a Master’s in Mass Communication from Guru Jambheshwar University, Hisar, and a Postgraduate Diploma in English Journalism from the prestigious Indian Institute of Mass Communication (IIMC). I also completed my BA Honors from Kamala Nehru College, University of Delhi.
My professional career began with internships and short stints at Perfect Relations and Epistle Communications, where I handled clients like Microsoft, Apollo Tyres, and Renault.
Over time, I evolved from a PR trainee to holding leadership positions at JBC, Prose Integrated, and eventually Veritas Reputation PR.
In 2023, I was entrusted with the responsibility to start the Delhi office of Veritas Reputation PR—a significant milestone that reflects not only my growth but also my entrepreneurial spirit within the agency space.
Today, I serve as the Account Manager for PR & Client Servicing, leading communications for major BFSI clients like PNB MetLife, IBAI, TIW Capital, and Future Generali India Life Insurance.
The crowning moments of my career so far have been winning PR Rising Star of the Year 2025 at the Davos Communication Summit by WCFA and being named Communication Personality of the Year 2025 at BW Marketing Excel.
Through my work, I’ve driven PR strategies, secured top-tier media opportunities, and executed high-impact campaigns. I’ve also worked to integrate PR with digital, leading to a sharp rise in client visibility on platforms like LinkedIn and Twitter.
Tell us about Veritas Reputation PR
Priya Saini: Veritas Reputation PR Pvt. Ltd. is a distinguished Indian Public Relations firm specializing in 360° strategic communications.
Established in 2017 and headquartered in Mumbai, the agency has expanded its footprint across India, including the establishment of its Delhi office in 2023.
With a team of 11–50 professionals, Veritas Reputation PR offers a comprehensive suite of services tailored to meet the diverse communication needs of both large enterprises and startups.
Industry Expertise: Veritas Reputation PR has carved a niche in sectors such as BFSI, Fintech, Pharma, and Startups.
The firm’s deep understanding of these industries enables it to provide specialized communication strategies that resonate with target audiences and stakeholders.
Notable Achievements: Recognized as the “Emerging PR Consultancy of the Year” by Fulcrum Awards in 2019.
Successfully executed high-stake PR campaigns and managed complex communication crises for clients across 28 states in India.
Leadership: The firm is led by Managing Director Hemant Batra, whose extensive experience in PR and deep understanding of the BFSI sector have been instrumental in shaping the company’s strategic direction.
What service(s) or product(s) do you offer?
Priya Saini: Core Services: Corporate Reputation Management: Crafting and maintaining a positive public image for clients through strategic communication efforts.
Media Relations: Building and nurturing relationships with media outlets to ensure favorable coverage and visibility.
Crisis Communication: Developing and implementing strategies to effectively manage and mitigate communication during crises.
Digital PR: Leveraging digital platforms to enhance brand presence and engage with target audiences.
Social Media Management: Creating and managing content across social media channels to foster community engagement and brand loyalty.
Thought Leadership: Positioning clients as industry leaders through insightful content and strategic speaking opportunities.
What is your mission and vision at the outset?
Priya Saini: Mission: To build authentic, credible, and inspiring brand stories that make a meaningful impact.
Vision: To become one of India’s most trusted names in public relations by blending creativity, strategy, and empathy in every client engagement.
What have been some of your failures, and what have you learned from them?
Priya Saini: Early in my career, I sometimes underestimated the importance of process-driven communication strategies. Relying solely on creativity wasn’t always enough.
These experiences taught me to balance vision with execution, and intuition with insight. I’ve since learned to lead with both strategy and heart.
Priya Saini’s insights underscore the importance of adaptability and creativity in PR. As she continues to shape client narratives at Veritas Reputation PR, her passion for the industry and commitment to excellence serve as an inspiration for aspiring PR professionals.
This conversation not only highlights her journey but also emphasizes the vital role of strategic communication in today’s fast-paced media environment.
| Are you an
Entrepreneur or Startup? Do you have a Success Story to Share? SugerMint would like to share your success story. We cover entrepreneur Stories, Startup News, Women entrepreneur stories, and Startup stories |
Read Success story of Indian entrepreneurs & startups at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn
Source:https://sugermint.com/priya-saini/