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Decoding Consumer Preferences in Online Shopping

(Last Updated On: December 20, 2024) The shopping behaviour of Indian consumers is evolving rapidly, with mobile commerce (M-commerce) becoming the driving force behind E-commerce growth. According to the India Brand Equity Foundation, the Indian e-commerce market is projected to reach $325 billion by 2030, and over 60% of e-commerce sales are already happening on

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enterprise performance management process

Enterprise Performance Management Process In Detail

Enterprise Performance Management process is a comprehensive approach that organizations use to align their business activities with strategic goals, optimize business performance, and ensure continuous improvement.  EPM encompasses a wide range of methodologies, tools, and practices designed to enhance organizational efficiency, effectiveness, and accountability. 1. Project Preparation Objective: To lay a solid foundation for the

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Right Decision Model

How Choosing the Right Business Model Can Accelerate Your Business Growth? |

In the world of startups and small businesses, a solid foundation is essential for any company. This foundation is built based on the choice of an excellent business model, a plan that describes how your enterprise generates, delivers, and captures value. Choosing the right opportunities can be the difference between steady growth and falling

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Oppo A3x: Affordable Smartphone with Impressive Features

Oppo A3x: Affordable Smartphone with Impressive Features

In the ever-evolving world of smartphones, finding a device that balances affordability with cutting-edge features can be a challenge. Enter the Oppo A3x, a budget-friendly smartphone that refuses to compromise on performance or style. With its sleek design, powerful processor, and long-lasting battery, the Oppo A3x is an attractive option for value-conscious consumers. Buy Airtel

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Sony Xperia 1 Review: Flagship Photography and Performance

Sony Xperia 1 Review: Flagship Photography and Performance

The Sony Xperia 1 is a flagship smartphone that aims to appeal to photography enthusiasts with its advanced camera system and powerful performance. As a device that combines Sony’s expertise in camera technology with premium smartphone features, the Xperia 1 offers a compelling package for those who prioritise mobile photography. Buy Airtel Prepaid with exciting

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Neuroscience

Neuroscience – the new age tool to understand Consumer Behaviour and execute better Marketing

Neuroscience in marketing, or neuromarketing, leverages brain insights and technologies like fMRI and EEG to understand consumer behavior, optimize messaging, and design strategies for better engagement and decision-making. Neuroscience in marketing, also known as neuromarketing, is the study of how the human brain works and how consumers make decisions. It uses neuroscience to understand consumer behavior and

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