White Rivers Media won the Agency of the Year Mumbai, March 12, 2023: The winners of the 4th National Marketing Excellence (NaME) Awards were announced by the Indian Business Council (IBC) on 3rd March 2023 at the NaME Awards and Conference organized at VITS, Mumbai. The top winners of this year are HDFC Securities Ltd.,
Viacom 18 Media Pvt. Ltd. declared Enterprise of the Year Read More »
The Day of Love, that one day when the entire world celebrates love, 14th February….we thought of finding out how and what brands have been doing to make this day even more magical for their customers. The metro company chose to play Cupid – it invited riders to tweet messages for their loved ones and
Ads That Did It Well Read More »
Advertising is all about thinking out of the box and presenting the same to the target audience. Unfortunately, sometimes the idea falls flat and the audience is left unimpressed. Social media users then boycott these ads and often, there is a chain reaction calling to boycott the brand and its products. 2022 had its share
5 Controversial Ads from 2022 & the Lessons We Learnt Read More »
Rural entrepreneur Kavya Saxena is defying all norms to follow her calling of leading a simple and rustic life. Deep down, all of us have a dream of an unconventional career path in our hearts that we want to follow and set an example for the generations to come. However, in a world that is
The world of marketing is evolving at the speed of light, literally! 2023 is not going to be easy for marketers. You need to be prepared for all kinds of crises as well as be ready to face the different challenges of the fast-paced world of marketing. Whatever the case, it is advisable that marketing
Marketing Trends to Watch Out for in 2023 Read More »
Like every other year, 2022 had its fair share of ups and downs. One of the most enthusiastic changes, on a global level, was that the Covid-19 virus strains weakened. As a result, most of us could get back to our pre-2020 lives – offices, schools, colleges, public transport, etc.. With a few lessons learned,
8 Memorable Events You’d Want to Revisit Read More »
From the beginning of December, there’s music in the air, and festivity all around. Irrespective of religious beliefs and faith, people come together to make merry and it is not just limited to the 24th, 25th, or the 31st night. The holiday cheer is simply unmissable. Brands, too, take this opportunity to put their best
Top 10 All-time Favorite Christmas-related Marketing Campaigns Read More »
Let’s stir the pot, shall we? Globally governments have outright denied and slammed most datas from independent agencies and there is no denying they’ll yet again deny this one! Yes! ‘DENY’ is the operative keyword here. Deny your right to free speech. Deny your right to peaceful assembly. Deny your right to protest. Deny your
Young entrepreneurs are not uncommon. However, when entrepreneurship aims for the greater good of society and the environment, then it becomes special. Tanu Maheshwari, a young entrepreneur hailing from Bhopal has started out with a small unit but big dreams. Her company Charkha Ghar produces sustainable and eco-friendly fabrics. With an impressive product and services
Entrepreneurs need various types of assets to expand and support their businesses. Business initiation starts with an immense requirement for capital opportunities. Business finance is a wide umbrella covering the monetary chances and expenses for entrepreneurs to buy business capital assets, fulfill supply issues, cash variances, and invest in the required equipment and gear toward
Business Finance – Types, Benefits, and Opportunities Read More »
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