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Indian Brands Embrace AI Generated Video Content for Brand Films

Indian Brands Embrace AI-Generated Video Content for Brand Films

Indian brands like Volkswagen India, Nerolac, and Tata Power are revolutionizing marketing with AI-generated video campaigns, showcasing innovation in visual storytelling and redefining advertising standards. Indian brands are taking a bold step forward in marketing with the adoption of AI-generated video content for brand films. This innovative approach not only redefines visual storytelling but also

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Invoice Discounting and Credit Risk: How to Mitigate Risks

Invoice Discounting and Credit Risk: How to Mitigate Risks

Today, maintaining cash flow for business activities will always be essential to the survival and expansion of any business. The easiest way it can be achieved is invoice discounting since this finance option gives access to the value of unpaid invoices. In depth, a major advantage it provides is immediate access to funds; however, it

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Teena Jain Kaushal

Balancing growth & managing risks: A guide on where and how to invest in 2025

As we enter 2025, investors face a year shaped by economic changes and new opportunities in the market. To make the most of these, focusing on smart asset allocation is key – balancing growth with managing risks. A diversified mix of equities, debt, gold, and real estate can provide both returns and stability.   With

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VIP Number Shop

VIP Number Shop Breaks Records: ₹1 Crore Mobile Number Sold to Enthusiast

Deepak Dhingra’s VIP Number Shop in Jalandhar set a record by selling the 99999 XXXXX mobile number for ₹1 crore, showcasing the growing demand for exclusive VIP numbers. New Delhi [India], December 23: The world of mobile numbers has always been a realm of fascination, especially when it comes to VIP numbers. Recently, the industry

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Working Capital Explained and Why Is it Important.

Working Capital Explained and Why Is it Important.

Working capital is an essential element of any business, whether small-scale or otherwise, because it characterises the operating funds available for everyday business operations. Proper working capital management between business success and business failure depends on appropriate working capital management. One should know how to manage working capital to maintain a healthy financial structure. Growing

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The Rise of Sustainable Supply Chain Finance: What You Need to Know

The Rise of Sustainable Supply Chain Finance: What You Need to Know

In today’s business arena, most companies are now seeking better supply chain optimisation as an opportunity to go greener. One such concept highly on the trend is Sustainable Supply Chain Finance, SSCF. Cash flow enhancement apart, the concept also motivates enterprises to be environmentally friendly as well as socially conscious.SSCF has gained a lot of

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The Importance Of A Responsible Working Capital Management

The Importance Of A Responsible Working Capital Management

Effective working capital refers to the process of controlling and regulating the working capital of a given company, or in other words, all that part of its assets that get incinerated within the short term. However, liabilities represent debts payable within the period, normally less than a year. Working capital management may be the route

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