The Sequel Economy: Bollywood’s gamble on familiar franchises | Hindi Movie News
In the ever-evolving landscape of Hindi cinema, 2025 stands out as a pivotal year, marked by an unprecedented surge in sequels and franchise films. This trend, often referred to as the “sequel economy,” underscores Bollywood’s strategic pivot towards familiar narratives and established universes in an attempt to rejuvenate box office revenues and re-engage audiences. A
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