Marketing has evolved into a monster of sorts, with new tech fuelling the need to rely on big data. It has become truly challenging to observe the human factor in the process, with brands that manage to tap into audiences’ emotions being the most successful ones. In this kind of situation, hard-selling products and services
Why Your Marketing Needs More Authenticity (and Less Pitch) Read More »
Finding the ideal pricing for products can seem like an art rather than a science. Simply asking consumers for their opinions will rarely yield accurate results thanks to the sheer number of factors involved. So, how can a seller pinpoint an optimal price and what roles do discount strategies play? Let’s talk more about the
The Psychology of Pricing (Why We Buy What We Buy) Read More »
Last weekend my wife had an open studio event where people wandered off the street into our garden to visit her workshop where she upholsters chairs. My son and I were front-of-house, there to signpost guests and take coffee and cake orders. This weekend I’m at the Farnham Maltings for the umpteenth time with my
Role modelling – by Adam Forbes Read More »
Just as an explorer needs a map to find treasure, online shoppers and sellers need the right tools to navigate digital marketplaces. Inadequate navigation planning can harm your marketplace business: buyers can’t find what they want, and sellers can’t use your platform to grow their business. If your website’s navigation features are buggy or confusing,
Bad marketplace navigation architecture WILL hurt your platform’s goals! Read More »
Now, with our RAG pipeline in place, let us explore the performance of the system. But before that, what do we mean by “performance of a RAG system”? The performance of an RAG system implies how well the system fetches correct responses from the documents previously stored. Evaluation acts as a quality control mechanism, enabling
Benchmarking and Evaluating RAG- Part Two Read More »
Building and integrating RAG pipelines to chatbots can be a great value addition. RAG pipelines combined with chatbots will be able to provide contextually aware responses based on the corpus of knowledge we can add. However after having built quite a number of integrations we have understood that evaluation of the performance and further fine-tuning
Benchmarking and Evaluating RAG – Part 1 Read More »
Our previous article on marketing strategies for marketplace startups closed with a brief section on scalable tactics. Astute readers may have noticed that most of those growth-focused tactics involve a common, but potentially explosive, element: marketing automation. It’s no one-trick pony either. Marketplaces are constantly finding new ways to use marketing automation as a growth
Marketing Automation: An Explosive Strategy for Marketplace Growth Read More »
Reading Time: 4 minutes It is possible to make good money out of a baking business that you start in 2025. The U.S. bakery products market is expected to grow to USD 86.93 billion by 2029. There are so many areas to venture into, so it is a good time to think out of the
Top 9 Baking Business Ideas in 2025 Read More »
There’s a lot going on this week and next for entrepreneurs and startup founders. We’ve curated a short list below; for a full listing of everything that’s going on this week and next, check out this week’s Startup Digest! While you’re there, you can sign up to receive the digest in your inbox every Monday
Startup Events Week of October 28 Read More »
Ableist Entrepreneurs Disadvantage Themselves: Ableism is an intentional or unintentional system of power and privilege that ranks those with able bodies, intellects or minds over people with disabled ones. Even if they do recognize it, many entrepreneurs feel they have enough on their plate to worry about being ableist, or people with disabilities in general.
Ableist Entrepreneurs Disadvantage Themselves Read More »
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