Marketing these days can feel overwhelming. There are countless tools, platforms and channels at your disposal… and more are appearing every day. “Should I learn Facebook ads?” “What should I be doing with LinkedIn?” “Am I doing enough email marketing?” It’s so easy to lose sight of why you’re marketing in the first
How To Scale Your Marketing The Simple Way Read More »
Small Entrepreneurs Have Global Impact: If you are Don Miguel, of Fincas Familia Castro, a small family coffee plantation and roasters, in San Pedro de Poàs, about an hour north of San José, the capital of Costa Rica, you might not think that you could have a global impact. You could also be wrong. Don Miguel
Small Entrepreneurs Have Global Impact Read More »
I’ve been thinking about, talking about and working on culture for at least a decade. (Not counting the 15 years I spent being mostly clueless about culture in my first startup).
Culture Is A Product You Build For Your People Read More »
First off, just to be clear, I’ve never been a sales person. I’ve never even played a sales person on TV. All the points below have been pulled from startup sales teams that I think work pretty well (including the team at CRM software company, HubSpot).
Building Startup Sales Teams: Tips For Founders Read More »
2021-05-17 | Jelle Hoekstra ISO 27001 is an international standard for information security. Due to the emergence of ransomware threats and due to the GDPR introduction, many large companies have adopted the standard ISO 27001 and are asking/forcing their suppliers to become certified against this standard. This puts B2B startups in a difficult position: should
ISO 27001 introduction for startups and scaleups Read More »
Marketing for Purpose and Profit: Most startups focus their marketing plans on survival and growth—for good reason. Founders believe passionately in their product and care for their customers. They work on the ‘Four Ps’: Product, Price, Place, and Promotion. However, if their purpose is based on interdependence and meeting the hopes and wants of their
Marketing for Purpose and Profit Read More »
Le mobile money permet de recevoir, envoyer et dépenser de l ‘argent en utilisant le téléphone portable. Par cette voie, les besoins des utilisateurs au quotidien sont couverts. Dans les cinq prochaines années, la sécurité, la qualité du réseau et la réglementation seront les clés d’un déploiement du mobile money qui pourrait profiter à des
Cosna Afrique soutient les transferts d’argent de la diaspora par mobile money Read More »
Stakeholder Business Thrives: Communities depend on willing parties enabling them to thrive or causing them to decay. This is true for both democratic or despotic systems. The parties can use inspiration, influence, intimidation or insistence. Politics, systems and the commonwealth determine consequences. The three pivotal ‘actors’ in economic life are governments who set the rules, managers
Stakeholder Business Thrives – Venture Founders Read More »
Business Incubator and Accelerator Directory—USA: According to Carl Schramm, there were 1,600 business incubators and accelerators in the US in 2016. The Business Incubator and Accelerator Directory—USA presently only lists about 10% of that number, so use it freely, but keep looking round where you are! They come in many different styles and each tends
Business Incubator and Accelerator Directory—USA Read More »
Le concept d’intelligence collective est de plus en plus évoqué en entreprise et a réussi à s’imposer comme une méthode efficace qui apporte des résultats concrets. Cette forme d’intelligence appartient à ces concepts émergents du marketing qui proposent une nouvelle approche des énergies et réflexions de groupe, et qui permettent surtout d‘atteindre des objectifs plus grands.
La Villa HOH: contre l’ analphabétisme et la fracture numérique en Afrique Read More »
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