A 19-year-old New Zealander, Ryan Satterthwaite, tragically died after sustaining a severe head injury during a game known as “run it straight.” This viral challenge, popularized on social media, involves two individuals charging at each other at full speed without protective gear, mimicking rugby-style tackles. The incident occurred in Palmerston North, and despite immediate medical attention, Satterthwaite succumbed to his injuries in the hospital.“We would urge anyone thinking about taking part in a game or event like this to consider the significant safety and injury risks,” police spokesperson Ross Grantham said in a statement on Tuesday. “While this was an impromptu game among friends, not a planned event, this tragic outcome does highlight the inherent safety concerns with such an activity,” he told BBC.
What is “run it straight”?
“Run it straight” has long been played casually in Australia and New Zealand but has recently gained traction online, with videos showing young men and students engaging in the risky activity. Some clips depict participants passing out after collisions, raising concerns about the game’s safety. Despite warnings from critics about potential head trauma and brain injuries, the challenge has been endorsed by some professional rugby players.“Run it straight” might look like harmless fun to some—a test of toughness where two players charge at each other, no sidesteps, no hesitation, just full-on collision. But it’s exactly this kind of setup that makes it extremely risky, especially without the proper safety measures in place. For rugby players, or anyone tempted to try this viral challenge, following some critical safety rules is non-negotiable if you want to protect yourself and others.First and foremost, protective gear is essential. In professional rugby, players wear mouthguards and, in some cases, soft-padded headgear. Even though “run it straight” often happens in casual settings, the impact force in such challenges can be just as intense as in real matches. Wearing at least a mouthguard and some head protection can significantly reduce the risk of concussions, knocked-out teeth, or jaw injuries.Warm-up is another non-negotiable. Charging full-speed into another person with cold, stiff muscles is a recipe for torn ligaments and strains. Like any high-impact sport, proper stretching and mobility exercises should be done beforehand. It’s not just about performance—it’s about injury prevention.Consent and communication are key. Both players must be fully aware of what’s going on and agree to the terms. Surprising someone or forcing them into a challenge without proper preparation or willingness is dangerous and irresponsible. Set clear boundaries—how hard you’ll go, what techniques are allowed, and when to stop.Technique matters. Rugby players are taught how to tackle and be tackled safely. Keeping your head on the correct side, using your shoulders, bending your knees, and engaging your core all help absorb the impact while protecting the neck and spine. Random “run it straight” matches often ignore technique, which dramatically increases the risk of spinal injuries and concussions.Supervision and environment play a big role too. These challenges shouldn’t happen in random fields, parking lots, or concrete surfaces. If you’re going to do it, make sure you’re on soft turf or padded areas, and ideally under the watch of someone experienced in first aid or sports medicine.Lastly, know when to stop. One hit too many can cause long-term damage. If someone looks dazed, dizzy, or hurt after a hit, stop immediately and get them checked out. It’s not about showing off—it’s about staying safe while playing hard.