“I have wanted to create fine jewellery for more than a decade now,” Masaba Gupta tells me. Not new to the world of jewels, she has previously offered non-precious ornaments with Amrapali. But Gupta believes, just like her brand, her consumers have also come of age, and now desire something more permanent. “Like many in India, I’ve done the rounds of buying things that I would wear on my wedding day—the investment pieces. Now I feel like I want jewellery that doesn’t just lie in my locker; something that actually has a place in my everyday life.”
14 years ago, when Gupta founded her eponymous label, she blended her Indian and Antiguan influences with contemporary aesthetics—resulting in bold and playful ensembles. Much like the clothes she creates, this new fine jewellery collection incorporates Gupta’s signature style with a unique concoction of homegrown motifs and modern wearability. Think neckpieces—from traditional haars to modern chokers and haslis, elevated ear stacks, and bracelets adorned with meaningful affirmations. The launch campaign, aptly titled ‘Identity Crisis,’ featuring Madhu Sapre, Satyadeep Misra, Kripali Samdariya, Kirandeep Chahar and four-legged Twix, playfully explores House of Masaba’s evolving vision while staying rooted in its core values.
This collaboration between Masaba Gupta and Tarang Arora, Creative Director and CEO of Amrapali Jewels, champions inclusivity and artisanry. “The collection is gender-fluid, and every piece is for anyone who identifies with its spirit and appreciates the craftsmanship,” says Arora. With a diverse range of pieces, one-of-a-kind tourmalines, peridots, tanzanites, citrines, topazes, diamonds, pearls, rubies and emeralds conjure modern heirlooms that tell a unique story.
Ahead of the launch of House of Masaba x Amrapali Jewels, Gupta and Arora, talk to Vogue India about everything it took to make this collaboration come to life.
Vogue India: If you had to describe the collection in three words…
Masba Gupta: Provocative, museum-worthy, white-shirt-jewellery.
Tarang Arora: Daring, distinctive and refined.
