The ASU+GSV Summit, a mecca for education companies and others focused on the market, is back this coming week in San Diego, and EdWeek Market Brief’s editorial team is on the scene.
Our staff is bringing to the audience a series of intel briefings throughout the show, focused on trends we’re watching in the market and how companies should be matching their strategies and vision with school district needs.
Here’s the lineup of briefings, below. Space is limited, so register to reserve your place.
Monday, April 7
9am PT. Key Trends to Watch in the K-12 Market Over the Next Year
Get up to speed on the biggest shifts playing out in school systems and their implications for education companies. Drawing on EdWeek Market Brief’s reporting, interviews with school district leaders, and original survey research collected from district administrators, principals, and teachers, we’ll discuss new product demands emerging from school systems, how they’re responding to pressing challenges, and how macro forces such as the loss of federal stimulus aid will affect their schools.
10 am PT. The K-12 Leader: Data and Insights to Drive your Marketing and Sales Success
What issues are keeping K-12 district leaders up at night? Join us as we unpack the content that’s trending among the 2 million visitors to edweek.org and district leaders’ preferences for consuming it. Based on time spent on site, interactions on social media, and exclusive survey data, we’ll reveal:
- The messaging that piques district leaders’ interest vs. what turns them off
- The most popular search terms
- The most-watched webinars
- The best times to send emails, and more
2pm PT. What School Districts Are Buying: An Inside Look at Their RFPs
One of our most popular sessions from last year returns. Each week, our editorial team reviews RFPs put forward by school districts across the country for the products and services they need. Staff Writers Michelle Caffrey and Emma Kate Fittes discuss the trends they see in those solicitations and what product providers can determine about shifting school district demands from a close reading of them.
Tuesday, April 8
9am PT. How Districts Make Decisions about Academic Resources: What Ed Company Leaders Should Know
School districts collectively spend tens of millions of dollars on academic resources every year. In this session for K-12 industry representatives, we’ll unveil the results of new Education Week research that looks at how school systems make decisions about academic resources – from curriculum to assessment to ed tech — and the financial and organizational obstacles that stand in their way.
We will use the research as a springboard into a discussion with company officials about their interactions with school district officials, and how they’ve overcoming barriers and points of miscommunication with districts, including understanding who makes decisions about purchasing of different academic products; siloed decision-making among administrators across departments; and expectations for product implementation.
10am PT. What School Districts Are Buying: An Inside Look at Their RFPs
Staff Writers Michelle Caffrey and Emma Kate Fittes discuss the trends they see in those solicitations and what product providers can determine about shifting school district demands from a close reading of them. (See full description above)
11am PT. Key Trends to Watch in the K-12 Market Over the Next Year
Get up to speed on the biggest shifts playing out in school systems and their implications for education companies. Drawing on EdWeek Market Brief’s reporting, interviews with school district leaders, and original survey research collected from district administrators, principals, and teachers, we’ll discuss new product demands emerging from school systems, how they’re responding to pressing challenges, and how macro forces such as the loss of federal stimulus aid will affect their schools.
2pm PT. The K-12 Leader: Data and Insights to Drive Your Marketing and Sales Success
What issues are keeping K-12 district leaders up at night? Join us as we unpack the content that’s trending among the 2 million visitors to edweek.org and district leaders’ preferences for consuming it. (See full description above)
Register for individual sessions here.