As AI accelerates the disruption of operational infrastructure, go-to-market teams risk falling behind by clinging to outdated tools and reactive workflows that stall growth. Enterprise systems like Salesforce and HubSpot generate massive amounts of metadata, yet teams lack the intelligence layer needed to turn this data into actionable insights that prevent bottlenecks before they cascade. Sweep has built the first agentic workspace for business systems, embedding intelligence directly into platforms like Salesforce and HubSpot, where AI agents document changes, analyze metadata, and surface system improvements in real-time. The platform’s agentic layer continuously monitors systems, flags issues before they become problems, and recommends or implements improvements automatically, giving teams shared visibility and operational clarity without need to waiting on tickets or audits. Trusted by industry leaders like LG Electronics, Mass General Brigham, Brex, NBC Sports, and Wix, Sweep delivers GTM operations as a living layer of clarity and control that anticipates needs, flags risks, and acts autonomously. With plans to expand across platforms like NetSuite, SAP, and Marketo, Sweep is positioning itself as the comprehensive solution for agentic business system management.
AlleyWatch sat down with Sweep CEO, Cofounder, and repeat entrepreneur (sold flok to Wix) Ido Gaver to learn more about the business, its future plans, and recent $22.5M Series B round that brings total funding to over $45M.
Who were your investors and how much did you raise?
Series B round led by Insight Partners, with participation from Bessemer Venture Partners. Insight also led our A round and Bessemer had been with us since the seed stage.
Tell us about the product or service that Sweep offers.
Sweep is the first agentic workspace for Salesforce and HubSpot. It brings business and technical teams into one visual layer, where AI agents document changes, analyze metadata, and surface system improvements in real time. Sweep also powers lead routing, deduplication, and automated alerts to keep GTM teams aligned, fast, and focused.
What inspired the start of Sweep?
Eran Kirshenboim (CTO) and I started Sweep in 2021 after repeatedly running into the same problem: CRM systems that couldn’t keep up with fast-changing go-to-market needs. We wanted more than a reactive system; they needed one that understands how processes worked, why they were built, and what was getting in the way. What started as a smarter way to build on Salesforce became something bigger: an agentic workspace for business systems, including Salesforce, Hubspot, Marketo, NetSuite etc. Previously the we cofounded flok, a CRM for small businesses acquired by Wix.com.
How is Sweep different?
Sweep stands apart. Built to stay ahead, we operate at the intersection of metadata and AI. By embedding intelligence at the system level, our agentic workspace transforms GTM operations into a layer of clarity and control. Sweep does more than automate workflows; it anticipates needs, flags risks, suggests improvements, and can act autonomously. As metadata experts, we mine processes directly from your org’s metadata and prepare it for AI, ensuring every insight becomes immediately actionable.
What market does Sweep target and how big is it?
Sweep is targeting enterprise teams managing business systems like Salesforce, HubSpot, Netsuite, and more. Salesforce announced that for every $1 they get in subscription, $6 go to management. The market only for Salesforce management is estimated by over $120B/year.
What’s your business model?
We offer a tiered pricing model based on the level of intelligence and automation our customers need. The entry-level tiers focus on clarity – understanding what’s happening inside business systems, documenting processes, and making data more actionable. Higher tiers unlock dynamic adaptation, where our agentic layer identifies and prevents bottlenecks before they impact performance. We’ll adapt as the market matures.
How are you preparing for a potential economic slowdown?
We’re focused on building a product that helps teams do more with less. In a slowdown, when CFOs look at how to save money – Sweep is the solution.
As a company, we have enough runway to move forward at full speed and still keep an eye on a clear path to profitability.
What was the funding process like?
In VC land, everyone’s talking about agentic AI, but under the surface, there’s growing skepticism. Investors are asking: Is this real? Is it hype? Does it actually deliver value? Most companies claim to be agentic, but very few can show it makes a difference for customers.
For us, this round came on the heels of strong revenue and customer growth. That gave us a solid foundation. But more importantly, the conversations were centered around what our agentic layer actually enables customers to do that wasn’t possible before. Compared to previous rounds, and I’ve been raising since 2009, this was by far the most customer-centric process I’ve experienced. We had more customer references, more product deep dives, and more attention on real-world impact than in any prior round.
Ultimately, that’s what made the difference. We didn’t just say “agentic” – we showed how our agents drive tangible outcomes for customers.
What are the biggest challenges that you faced while raising capital?
Series A and B have become the toughest stretch—too early for blockbuster numbers, too late for a story built on pure aspiration. Investors want clear proof points, yet the company is still crossing the gap to critical mass.
And the biggest challenge is to cross all of the funding process while building a long-lasting relationship with a partner that I would want to work with.
What factors about your business led your investors to write the check?
This round was much more customer-centric than previous rounds that I’ve been involved in. We had more customer references, more product deep dives, and more attention on real-world impact. Ultimately, that’s what made the difference. We didn’t just say “agentic” – we showed how our agents drive tangible outcomes for customers.
What are the milestones you plan to achieve in the next six months?
Revenue growth, we aim to double our revenue in the next 6 months. additionally, after showing Sweep’s value with Salesforce and HubSpot, we’re prioritizing the expansion of our agentic workspace across additional systems like NetSuite, SAP, and Marketo.
What advice can you offer companies in New York that do not have a fresh injection of capital in the bank?
You need to choose a path:
1/ Break even/profitability – Your expenses can be cut by 30% without an effort, by 50% with effort. The sooner you do it, the better.
2/ High growth – Choose an option, and lean into it.
Where do you see the company going in the near term?
We remain focused on helping new and existing customers stay ahead, technically and strategically. The derivative of that statement is that we need to put our heads down and build faster and execute better.
What’s your favorite spring destination in and around the city?
Always going for a run in Central Park.
