A business executive typed his name into Google, unsure what he’d find. A few clicks later, the results told a story shaped by algorithms, anonymous posts, and unrelated sources. In 2025, search results will often carry more weight than personal meetings. Baden Bower, a global public relations agency, helps clients manage what appears in those searches.
Today, many people form opinions before any direct interaction. Baden Bower works with this reality in mind. Under CEO AJ Ignacio, it created a process that places clients in respected news outlets. The method offers more structure and clarity than traditional PR services.
The Google Test
Online visibility affects how others form opinions. About 95% of people research online before making decisions. More than half trust search results more than other information. Baden Bower helps its clients get featured in Forbes, Yahoo Finance, Business Insider, and other publications.. These stories influence how investors and the public see a person or brand.
“When investors find coverage in trusted outlets instead of empty or vague search results, they pay closer attention,” Ignacio says. Baden Bower focuses on replacing random mentions with clear and consistent content.
Most agencies use monthly billing without any guarantee. Baden Bower only charges when it delivers results. This structure helped the firm grow nearly 700%, far beyond the 6% average across the PR sector. Clients value clear outcomes and fast timelines.
More than 1,800 clients now use this model. Some see results within 72 hours. That kind of speed has made the agency stand out.
Trust and Online Presence
Trust online works much like word of mouth. Baden Bower helps clients build trust through stories published in well-known media.
“When negative links show up, positive coverage from respected outlets changes how someone is viewed,” Ignacio says. Articles in known publications help people come across as dependable and professional.
Writers on the team develop stories that interest editors. PR staff then adjust those stories to match what each client wants. This teamwork helps create better content and improves the chances of publication.
Baden Bower also offers long-term reputation management services. It doesn’t just respond to negative coverage. It helps clients create a digital presence that attracts attention for the right reasons.
Search Results and Investor Decisions
For startup founders, search results can influence whether funding moves forward. Investors often look people up before booking meetings. Baden Bower treats the first page of search results as a place to send a message that supports a client’s goals.
Some clients have seen clear changes. One founder increased sales and improved conversions after being featured in top outlets. The visibility also helped their SEO, pushing important keywords higher and making ads more effective.
“We focus on what delivers,” Ignacio says. “If it doesn’t work, we give a refund.” That confidence comes from its media network and systems built to get results.
Results Through SEO
Search engine performance is a core part of the company’s strategy. Links from trusted publications help websites earn better positions in search rankings. Each article builds technical strength that adds long-term value.
Features in outlets like MarketWatch, Forbes, or Yahoo Finance improve both perception and placement. One client saw a threefold increase in media coverage within three months. The rise matched stronger keyword rankings tied to their business.
People are more likely to trust brands with regular coverage across known sources. That trust often beats what paid ads can offer.
Business Demand and Clear Outcomes
Public relations as a sector will reach $112.98 billion by the end of 2025. Forecasts suggest it will climb to $143.19 billion by 2029. This growth reflects how much value people place on how they appear online. Baden Bower’s 136% annual growth and 264% profit increase show how that need is being met.
“If we had stuck with monthly retainers and no promise of results, we’d be another agency in a long list,” says Ignacio. Its model treats clients as partners and ties payment to success.
Search interest in digital PR rose 34% worldwide since 2020. In the U.S., it grew by 32%. More people and businesses now treat online visibility as part of who they are.
Each project starts with clear goals and a plan to measure success. This helps clients stay focused and keep campaigns on track.
Baden Bower offers guaranteed placements and a clear process. In a business where results can be hit or miss, it has built a system that gets things done.
Jordan French is the Founder and Executive Editor of Grit Daily Group , encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily’s team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its “3D printed pizza for astronauts” and is now a military contractor. A prolific investor, he’s invested in 50+ early stage startups with 10+ exits through 2023.