The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), plans to double its portfolio in India to 12,000 units by 2028, up from about 5,500 units at the end of 2024
On the back of favourable growth prospects in the Indian hospitality market, Ascott is riding on a strong momentum in the first quarter of 2025 with three signings in Goa, Lucknow and Thanjavur. These signings collectively added 600 units to Ascott’s India portfolio, which now totals about 6,100 units across 22 properties, including both operating and in the pipeline.
Kevin Goh, Chief Executive Officer, Ascott said: “India is an important inbound and outbound market for Ascott, with strong growth potential as it continues to evolve into one of the world’s largest economies. With a rapidly growing middle class, increasing disposable incomes and improving infrastructure, India’s dynamic economic landscape is unlocking immense opportunities for its travel and hospitality sectors. Despite promising prospects, the supply of branded hotel rooms in India remains limited[1], creating a significant demand-supply gap that opens up tremendous potential for Ascott to contribute to the country’s hospitality growth.”
“As diverse demand drivers fuel India’s hospitality sector, Ascott is well-positioned to capitalise on this growth with our flex-hybrid model that seamlessly adapts to shifting demand across both transient and extended stays. This competitive edge is reinforced by Ascott’s multi-typology brand strategy, enabling us to serve every type of guest with a diverse portfolio ranging from select- to full-service operations. Backed by the in-market expertise of our local team in India, we are confident in delivering exceptional value to our owners while enhancing the guest experience. As we strengthen our brand presence in India, we believe the country will become a key source market for Ascott’s properties worldwide,” added Kevin Goh.
Lee Ngor Houai, Chief Operating Officer, Europe, Middle East, Africa (EMEA), South Asia and China, Ascott, said: “Moving forward, our growth strategy in India will be driven by a dual focus on geographic and brand expansion. Currently, 85% of Ascott’s operating portfolio in India are concentrated in Tier-1 cities such as Bangalore, Chennai and Hyderabad. We will continue to strengthen our presence in these high-performing Tier-1 cities, while also expanding our focus on the fast-growing Tier-2 and Tier-3 cities. This strategy is driven by growing interest in India’s lesser-travelled destinations and the significant under-penetration of branded hotels in these cities.”
“In addition to growing our Ascott, Citadines, Oakwood and Somerset brands already in India, we look forward to launching more of our multi-typology brands here. We see strong potential in introducing lyf, our experience-led social living brand, to tap into the rise of India’s urban millennial and Gen Z workforce, along with the growing digital nomad trend. As demand for flexible, community-focused stays grows, lyf aligns perfectly with India’s next-gen travellers. Furthermore, our collection brands, The Unlimited Collection and The Crest Collection, are poised to meet the rising demand for immersive cultural and heritage experiences in India, turning stays into unforgettable journeys,” added Lee Ngor Houai.
Leveraging opportunities to connect with industry partners and owners, Ascott’s development team was present at the Hotel Investment Conference-South Asia (HICSA) in Mumbai this week to showcase the group’s portfolio of brands while expanding on business opportunities.
Year-To-Date Signings in India
In line with its geographical expansion strategy in India, Ascott has successfully secured three new signings in key Tier-2 and Tier-3 cities year-to-date, underscoring its commitment to tapping into emerging markets and meeting the growing demand for high-quality accommodations.
Ascott is strengthening its presence in Goa, a prominent Tier-2 city and top leisure destination, with the signing of the 150-key Oakwood Sensation Dona Paula Goa. Located in Dona Paula, a popular tourist destination renowned for its scenic beauty and the iconic jetty offering panoramic views of the Arabian Sea, the property is conveniently close to Goa Dabolim Airport. It is also within easy reach of Panjim, the state capital and commercial hub, as well as Goa University and Goa Medical College. The property is slated to welcome guests from 2028.
(Kevin Goh, CEO (right), with Bhavishya Gupta, Chairman of Sensation Infracon Pvt. Ltd.)
This signing joins the earlier announced Oakwood Thanjavur and Oakwood Ekana Sportz City Lucknow. Similar to Oakwood Sensation Dona Paula Goa, Oakwood Thanjavur is a collaboration between Ascott and Sensation Hospitality Avenues. Set to open in 2028, it will mark Ascott’s debut in Thanjavur, a Tier-3 city known as a vibrant artistic hub. The 100-unit property will showcase Ascott’s commitment to providing culturally immersive stay experiences in key emerging destinations across India.
Opening at the end of 2029, Oakwood Ekana Sportz City Lucknow is in Lucknow, the capital of Uttar Pradesh and a rapidly growing Tier-2 city undergoing significant infrastructure development. Situated within Ekana Sportz City, which boasts world-class sporting venues like the Ekana Cricket Stadium, along with residential, commercial, hospitality and medical facilities. This signing marks Ascott’s inaugural partnership with Ekana Infra Projects and its first venture into Lucknow, underscoring its commitment to expanding in emerging, high-potential markets.
Leveraging India’s Growing Outbound Market Potential
As India experiences rising economic prosperity, growing middle-class incomes and a surge in aspirational travellers, it is rapidly emerging as a key outbound source market for leisure travel. With the country’s population surpassing 1.4 billion and a median age of just 27.6, India is positioned for significant growth in consumption, with leisure and recreation spending set to double by 2030, according to a 2023 report by McKinsey & Company.
To tap into this potential, Ascott is leveraging its diverse portfolio of 14 brands across multiple typologies to attract Indian travellers to experience its global network of properties. In February 2025, Ascott’s global sales team made a strong showing at SATTE (South Asia’s Travel & Tourism Exchange), engaging with a wide range of domestic and international buyers from across the travel, tourism and hospitality industry to drive new business opportunities.
Strategic Expansion and Upcoming Openings in India
In 2024, Ascott marked significant milestones in its expansion in India with the opening of its first property in a Tier-2 city, Citadines Arpora Nagoa Goa, in Goa, followed by the signing of Citadines Sec 21C Faridabad in the growing city of Faridabad. This expansion was complemented by continued growth in Tier-1 cities, with the signing of Oakwood Navi Mumbai and Oakwood Electronic City Bangalore, alongside the opening of Citadines Paras Square Gurugram.
Looking ahead to 2026, Ascott expects to grow its operational portfolio in India by almost 60%, expanding from the current seven to 11 properties. This includes the debut of Ascott Ireo City Gurugram, marking the inaugural property under the company’s namesake Ascott brand in India. Strategically located in the heart of Ireo City, this property will capture the vibrant, modern spirit of Gurugram, further enhancing its footprint in India’s key urban centres.
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